Recent Posts

How to Develop a Marketing Plan for Your Bakery

Bakery Marketing Plan

If you’re a baker and an entrepreneur, then opening your bakery to sell delectable baked goods might be the opportunity for you. Everyone loves good homemade baking. If you are good at baking, you’ll likely have customers flocking your way at the grand opening and for those first few weeks. …

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Reasons Why Individual Marketing Is Important for Your Business

individual marketing

Today’s consumers are more challenging than ever, and they have unique demands that marketers and business owners never needed to address in the past. Before, customers may have had more basic requirements, such as quality service, or fair and competitive pricing. Today’s customers expect that too, but they also want …

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The Perfect Ways to Create a Marketing Scorecard

marketing scorecard

Before the internet age, it was challenging for marketers to accurately assess the performance of their marketing efforts. Not only that, but most marketing campaigns were also designed to target the masses and lacked the personalized touch that today’s marketing efforts usually have. This isn’t altogether surprising, however, as consumers …

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